Rob’s extensive background, experience, and success in digital marketing is considered one of RSA America’s “secret weapons”.  He specializes in enhancing the marketing effectiveness of retailers and brands through advanced technology; improving brand awareness and market penetration with each solution.  RSA is fueled by Rob’s vision of a platform that synthesizes hyper-targeted marketing, revenue enhancement, predictive analytics, and mobile technologies.  His innovative approach to monetizing digital channels while driving customer loyalty has been universally praised.  

Rob began applying his keen sense for digital marketing wile at the Wharton School forming his own digital content consulting firm, Little Guys Consulting LLC, which specialized in promoting unified content strategies across multiple channels.  Before graduating Wharton with a BS in Economics with a concentration in Sales Force Management and a minor in Game Theory, Rob was the lead TA of the Wharton Field Challenge, a four year starter on the Penn Basketball team, a captain, and an All- Ivy Selection. Following graduation he worked for management consulting firm Alvarez and Marsal where he was able to work with some of the nation’s leading retailers including Target and Amazon.