Parag Shah is the co-founder and chief growth officer of Think Blue, a growth-oriented solutions provider excelling in cutting-edge omnichannel strategies with proven traditional business practices to drive profitable growth and elevate operational efficiency. 

Shah is am distinguished merchandising and digital executive residing in New York City, with over two decades of experience predominantly in the retail and grocery sectors. His career is highlighted by influential positions at The Giant Company and Wakefern Food Corporation, where he spearheaded initiatives to refine merchandising strategies, drive omni-channel growth, and streamline operations. 

As Vice President of Center Store Merchandising at The Giant Company, Parag optimized pricing strategies and promotional programs, achieving unprecedented market share and profitability. His efforts significantly bolstered the e-commerce division, enhancing digital engagement and fostering business models that support omni-channel retailing. 

During his extensive 21-year tenure at Wakefern, Parag ascended from a Supply Chain Analyst to leading the $6.5 billion grocery division. He orchestrated merchandising efforts, strategic planning, and directed initiatives in private branding, marketing, commercial planning, and global sourcing. His leadership not only enhanced profitability and employee satisfaction but also fortified the cooperative’s brand health and competitive edge. 

Parag holds an MBA from Rutgers University and has enhanced his expertise through executive programs at Cornell and MIT, focusing on food industry leadership and digital innovation. He actively contributes to professional and community organizations, engaging in vital discussions on retail innovation and merchandising efficacy.