Michelle Covey is the vice president of Community Engagement at GS1 US, where she oversees a team of professionals that manage programs designed to support efficient and accurate GS1 Standards implementation for companies of all sizes to increase supply chain visibility. This includes the GS1 US Apparel and General Merchandise Initiative that aims to help retail companies achieve source to store supply chain visibility and the GS1 US Innovation function that seeks to bridge innovative technologies and services with GS1 Standards to improve business processes for GS1 US members.