Jeff Cowan is a Senior Director, Community Engagement at GS1 US. In this role, he supports activities in the food sectors toward the adoption of GS1 Standards to improve supply chain visibility, product traceability and food safety to business processes. Jeff has more than 35 years of experience in the CPG industry and has an extensive background working for Unilever, Pinnacle Foods, Ultimate Juice Company, Kraft, and Nabisco in the areas of production planning, inventory management, order management, transportation, warehousing, sales and operations planning (S&OP) processes, customer service, master data maintenance, and business integration.