Heidi joined Alliance Retail Group January of 2023 from a 15-year career at IGA. She joined IGA in 2008 as Marketing Manager, served as Director of Marketing, Sr. Director of Red Oval Partnerships and lastly, VP Business Partnerships where she was responsible for creating strategic relationships between consumer product manufacturer brands, technology and service companies and IGA corporate in ultimate service to the IGA retailers and their shoppers. At ARG, Heidi continues to build relationships with CPG companies in service of independent retailers while she heads up ARG’s in-store media network -Alliance Link, delivering a consistent and compelling message from the ad to the point of purchase. 

She is a nine-year member of WGA Executive Board of Directors, currently serving as Vice President and treasurer, and a member of the NGA Foundation Board of Regents as treasurer. She has held several marketing, sales and branding management positions throughout her career with Corner Bakery Cafe and Building Leaders.