Eric Rouleau is a highly experienced retail industry professional with over 20 years in retail operations and marketing. His extensive career encompasses leadership roles in store operations, shopper marketing, creative and brand marketing, ecommerce, and digital marketing. Known for his passion for leveraging analytics to drive strategic decision-making, Eric currently spearheads digital marketing strategies for SpartanNash Independent retail customers, aiming to fuel growth and innovation.

Eric's expertise is complemented by his commitment to fostering collaborative environments and implementing data-driven approaches to achieve business objectives. He resides in Grand Rapids, Michigan, with his wife, Betsy, who is also part of the SpartanNash team, and their four sons.